When you try to fit in, you've already stood out.
During my tenure as a Digital Content Producer at ABC 10News, I successfully spearheaded the vertical video strategy, driving a 60K+ increase in followers across social media platforms.
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My focus on creating engaging, trend-driven content, combined with a strong understanding of SEO best practices, allowed us to significantly boost our digital presence.
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I produced and optimized video content for YouTube, apps, and OTT platforms, leveraging metadata and analytics to enhance visibility and ensure seamless delivery.I also delivered impactful short-form content for Instagram Reels, TikTok, and YouTube Shorts, consistently achieving an average of 30K views per post.
As a reporter and producer, I have had the privilege of working with media outlets such as KABC Los Angeles and Annenberg Media, where I honed my skills in reporting and producing engaging content for various digital platforms.
In my pursuit of combining product thinking with my passion for journalism, I started this ambitious project called "Spice Up," a groundbreaking platform designed specifically for the discerning Gen Z audience, catering to their desire for delectable Asian cuisine that is both affordable and accessible.
