01CuriosityCSF age-progression carousel
Channel led / owned
Turn scientific curiosity into a social format that feels immediate and understandable.
Open originalTechnology Storytelling · User Insights · Growth Systems
I build the systems that help technology find its audience.
From healthcare AI and medical imaging to global media platforms, I translate complex technology into stories, experiences, and growth systems that drive human adoption.
0→1Built a global audience foundation for complex healthcare technology
300%Audience growth through platform-native strategy and audience insight
7.5MViews generated through human-centered storytelling
About
I work where technology, users, and storytelling meet.
I’m Myra Wu, a bilingual technology storyteller and growth strategist. Across healthcare AI, engineering media, and local news, I’ve built brand identities, launched content-driven products, and developed audience intelligence systems.
My work sits at the intersection of technology, human behavior, and storytelling—helping emerging products become clear, trusted, and adopted by the people they are designed to serve.
A shorter path through the work
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United Imaging · Global healthcare technology
Building trust for emerging healthcare technology
Establishing a global brand foundation and audience ecosystem around complex medical innovation.
Led / owned the global Instagram channel
I defined how a highly technical healthcare brand could behave on social: curious, culturally aware, product-literate, and grounded in human access.
What changed
Built United Imaging’s global Instagram identity and content system from an early-stage audience base.
01Curiosity
02Culture“We can’t get over this song”
Channel led / owned
Join a cultural moment without making a medical-technology brand feel unserious.
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03CarePanama pediatric MRI access
Channel led / owned
Make access to advanced imaging emotionally and socially legible.
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04Culture“Either way… it’s iconic”
Channel led / owned
Use meme literacy to create relevance around a live industry event.
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05ProductRadiation-therapy POV
Channel led / owned
Introduce a complex product through a contemporary, recognizable point of view.
Open originalABC 10News · Cross-platform local news
Building an audience intelligence engine
Turning audience behavior into repeatable content strategies and growth decisions.
Led / owned cross-platform editorial operations
I organized social coverage around what audiences needed from local news, then used performance signals to refine formats, packaging, and distribution.
What changed
Developed data-informed content strategies that helped add more than 60K social followers.
01Feel local110.6K viewsOceanside Pier history and fire
Produced
Add history and place-based context to a visually urgent story.
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02Feel localCommunity saves a BBQ restaurant
Channel led / owned
Center collective action and the identity people build around a local place.
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03Join the momentPadres fan reaction
Channel led / owned
Capture live community emotion at the moment it mattered.
Open originalPeeping Tom public-safety report
Produced
Lead with immediate personal stakes and information people would want to share.
Open originalPolice Taser technology explainer
Produced
Make a costly technology and policy decision understandable without flattening the tradeoffs.
Open originalFlooded-road warnings
Channel led / owned
Package urgent service information for fast, practical sharing.
Open originalDowntown train-horn explainer
Channel led / owned
Use a curiosity gap to explain a familiar local frustration.
Open originalCircuit News · Social-first engineering media
Testing a social-first product thesis from zero
Experimenting with audience needs, product positioning, and content-market fit in a startup environment.
Contributed to launch and early format testing
I helped launch the platform and test early approaches for turning engineering developments into accessible social stories.
What changed
The channel later grew beyond 1M YouTube subscribers—evidence that the original social-first concept found a substantial audience.
A social-first testing loop
- Find a familiar entry point
- Make the engineering visible
- Test the format
- Learn from response
01Today1M+ subscribersCircuit News on YouTube
Later channel growth
Show the present-day reach of the engineering-news concept without attributing later growth to Myra.
Open originalThe launch of Circuit News
Launch record
Document the platform’s original purpose: make engineering news more accessible through social media.
Open originalABC7LA · Platform-scale local news
Understanding the mechanics of attention at scale
Building platform-native storytelling systems for one of the largest local news ecosystems in the U.S.
Contributed to account strategy; produced selected work
Inside a large newsroom system, I learned to recognize the stories with immediate human stakes, visual action, novelty, and practical public value.
What changed
Produced short-form stories reaching up to 7.5M views; five confirmed pieces exceeded 1M views.
01Human action7.5M TikTok viewsMotorcyclist rescue
Produced
Center ordinary people taking action inside a breaking-news event.
Open originalDog rescues its friend from a coyote
Produced
Recognize a universal emotional story with immediate visual clarity.
Open originalFirefighter attacked by an alligator
Produced
Combine surprise, expertise, and immediate visual tension.
Open originalNeighbors stop a kidnapping suspect
Produced
Center decisive community action while preserving the seriousness of the story.
Open originalCocaine concealed in potatoes
Produced
Use visual novelty to widen the account’s editorial range.
Open originalUniversal free school lunches
Produced
Make a policy change personally legible to families.
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